Digitalization is among the key elements that lead to a company’s growth. It can be more than the elimination of standard paper and using computers to log info – it is about building a new means of doing business that focuses on client satisfaction, internal connection, and the circulation details. It is regarding being better, gaining presence over provider spend and making decisions with exact numbers, as well as connecting your entire team into a common mission that drives worldwide growth.

It is just a dynamic method that adjustments the ways firms create and capture worth in the marketplace. It can also accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive placement, firms must be constantly mindful of digitalization’s effect on their BMs and the nearby business environment.

To explore the result of digitalization on a firm’s BM, qualitative empirical data were gathered from doze interviewees doing work in two particular industries, automotive and videos. Due to the fact that both industries are characterized by different business models, this kind of research design and style allowed for a great in-depth a comparison of how digitalization impacts the building blocks of any firm’s BM.

The interviews revealed that inside the media market, the impact of digitalization was felt many clearly in terms of value creation and worth capture factors. This was largely due to the fact that the advertising industry locations strong focus on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.