SEO-friendly URLs help your website gain exposure and qualified traffic. Creating SEO-friendly URLs that are to the point is the way to go. URL length should be short and include a target keyword if possible. Every web page typically has a call to action that encourages users to complete an action, such as requesting a quote or making a purchase.

seo site structure

Aninternal linkingstructure passes that authority through a chain of related pages on your website. Without that structure in place, it’ll be more difficult to distribute the benefits of your backlinking efforts. Your website structure plays an essential role in how visitors experience your content and search engines crawl your site. A good website structure facilitates user navigation and provides search engine crawlers with a clear understanding of the relationship between pages. Keyword research allows you to refine and complete your site structure. You can select main keywords for pages that should be at the top level of the hierarchy based on their search volume and organic traffic potential.

Clean up outdated content

The main reason to care about your website’s structure is the user experience. When your site is complicated to work with and things are hard to find, visitors will get frustrated and leave. This results in an increased bounce rate and reduced revenue. Additionally, make sure you use keywords in the URL and have an SEO-friendly post title.

  • While it is typically viewed as less significant for smaller sites, a sitemap remains a critical component of a website’s structure, enhancing accessibility.
  • The top of the pyramid is the home page and the bottom of the pyramid consists of very specific topics, also known as long tail keyword phrases.
  • You might write different blog posts about the same subject at different times.
  • In order to pick the right site structure for your business, you need to do some research and build the proper foundation.
  • Don’t confuse the logical structure of a website with the URLS of the category pages and the actual URLS of single pages.
  • Although this is mainly for indexing, it’s wise to input the links for consistency and usability.

There’s no single right way to structure your menu, but it’s best to keep your site easy to navigate. So customers can find important pages and do what you want them to do. If you find any of these pages, link to them at least once from a related page. This will ensure that both users and search engines can access the orphaned page. Then, create content for each pillar topic and subtopic you’ve identified.

How To Build SEO Silos In WordPress: Step By Step

For example, a small house-cleaning agency might not need search functionality to be part of their header, but a large eCommerce store might. Visual hierarchy is the principle of arranging webpage elements to show their order of importance. Size, color, contrast, proximity, negative space, and repetition help organize content on the page in the most natural way for human perception. Website structure encompasses various disciplines, including web development, UX design, and SEO. This is why it’s not usually worth it, and why you’re better off living with your mistakes and making the most of what you have. It just depends on who you listen to and how guru hyped the website you are reading is.

seo site structure

This is the most popular type of structure that can be applied to a website of any specification. It follows a hierarchy of categories, moving from general pages to more specific ones. The top of the pyramid is the home page and the bottom of the pyramid consists of very specific topics, also known as long tail keyword phrases. Even at the beginning stages of a website’s conceptualization, it’s essential to plan ahead for content to come.

Step 2. Collect a website’s keyword list and divide it into groups

Well, linking to other optimized URLs means you admit to not having the answers to everything and care enough to send users to the right factual place. A common and necessary tactic, besides on-page SEO, is through links. A “contextual link” is any link on a website to a relevant site within a body of text.

And i will definitely save your article as a good guide for me. Enter a search term and find untapped keyword opportunities to make your site more visible in search. Who are your closest rivals and how do they position themselves in search? Let’s dive into the process of creating a website structure step by step. You can’t keep up with technical SEO without a solid structure.

Responses to What is site structure and why is it important?

In the past we used to create flat websites with lots of pages targeting specific keywords but that’s no longer the case today. Unlike external links, Google will not punish you for using optimized anchor text for internal links. When creating how to plan a website structure your site structure, you should also think about your permalink structure. Your goal is to create SEO friendly urls that match your site structure. If you are starting a new website then it’s easy to plan the site structure in advance.

seo site structure

Content pillars are your main, broader categories of content. And clusters are your subcategories that support the pillars. A good way to interlink is to use content pillars and topic clusters. Because it takes more effort to access certain pages, this isn’t the best user experience. This way, users don’t need to work too hard to find the content they want.

Why do you need good site structure?

The way you structure your site will give Google vital clues about where to find the most valuable content on your site. It helps search engines understand what your site mainly is about or what you’re selling. A decent site structure also enables search engines to find and index content quickly. A good structure should, therefore, lead to a higher ranking in Google. Internal linking is a cornerstone of creating a good website structure.